La Casa Cofidis

Cofidis is the biggest Spanish credit institution and it only operates through telematic channels (Internet and telephone). In order to shorten this "distance" that some users might feel about the company, Cofidis wanted to "open its office doors" so anyone could know a little bit more about how it works and its daily routine.

Role UI / UX / Design Supervision
Publish date October 2012
Current status Off-line
Client Cofidis
Agency Lavinia Interactiva

An inmersive video experience

Intro video of La Casa Cofidis

The idea of "opening doors" was the starting point of the website. With more than 800.000 active clients, it was physically very difficult to arrange an in-person visit for everyone, so the company decide to present itself through a virtual video tour. The hostess starts with: "Hi, I'm Miriam and this is your house". Then she walks with the visitor to the entrance hall to start the visit. The extense use of audiovisual content, especially video, makes the experience much more interesting and inmersive.

A personalized tour

Once inside the building, the hostess suggests you may have a coffee with the CEO, know more about the company's social activities or hear some clients' testimonials. The guest is free to follow the guided tour or explore the web page in a more personalized way using the side menu.

Explaining the process

Apart from getting to know the building and its employees, Cofidis also wanted to show their clients how the process of granting the credit works and how the company's products and services are managed, among other things. A series of animated short videos inside the tour explain all this in a fun way.

Lavinia Interactiva was the agency chosen in a tender of 4 companies. I was the interlocutor between the client and the agency and also responsible for the UX / UI / Design supervision. Together with the Marketing department of Cofidis, we also assured the content provided by the agency met the project's guidelines and design standards.

Role UI / UX / Design Supervision
Publish date October 2012
Current status Off-line
Client Cofidis
Agency Lavinia Interactiva

More info:
Article in "Programa Publicidad" about the project's lauching (in Spanish).

© Eduardo Aquino
Designing for multimedia devices since 1998

CREC - Calle Blesa, 27 - 08004 Barcelona