Inventing Impressionism

Starting this March 2015, the exhibition "Inventing Impressionism" shines a spotlight on Paul Durand-Ruel, an entrepreneur and art dealer from Paris, who discovered a group of young painters – including Monet, Degas, Manet, Renoir, Pissarro. While everyone else shunned these artists, he was the first one to bet on this new painting style. "Without him," said Monet "we wouldn’t have survived."

Role UI Design
Publish date March 2015
Current status Online
Client National Gallery
Agency Antenna International

The man who sold a thousand Monets

It's hard to imagine nowadays that a famous artist like Monet someday struggled hard to be accepted. One art critic even called him a "lunatic". Not just him but the whole bunch of "Impressionist" painters. But one man realized that those young painters could be promising and made his bet on them.

Antenna International was responsible for developing the multimedia guide. With an evocative Satie and Debussy soundtrack, the tour goes over his journey on "inventing impressionism", with lots of visual content, as well as commentaries from the curators explaining the impact he had on the global art market. There is also a chronological timeline of Durand’s professional life, beginning in October 1831 when he was born to 1922 when he died.

The background image of the app design is taken from ‘The Poplars’, a series of 14 paintings by Monet (1891). We flipped around the design from the exhibition poster to use as the main start screen and menu. As a final visual touch, an oil paint brush effect used as a background for the menu buttons.

I was responsible for the general app design.

Role UI Design
Publish date March 2015
Current status Online
Client National Gallery
Agency Antenna International

© Eduardo Aquino
Designing for multimedia devices since 1998

CREC - Calle Blesa, 27 - 08004 Barcelona