Cultural Brands
in a nutshell video

To create an unique and lasting brand should be the key to any marketing campaign. Only a few companies are able to connect to this idea and maintain it throughout its structure. These are called Cultural Brands. But what are exactly the Cultural Brands? This video will help you understand it.

Role Design and Motion graphics
Publish date November 2014
Current status Online
Company Sodabites
Agency Freelance project

A new era for consumerism

After the second World War, people wanted to get over the harsh past years and improve their lifestyle. The mass production companies (mainly in the USA) started to offer more and more products. The influence and dominance of mass production solidified around the world and the golden age of consumerism arrived.

This fairy tale idea of capitalism started to crumble recently with the transition to the information society. The technology, specially internet, and more recently the world economic crisis, are helping to show that a shift in how we do business is necessary.


Role Design and Motion graphics
Publish date November 2014
Current status Online
Company Sodabites
Agency Freelance project

© Eduardo Aquino
Designing for multimedia devices since 1998

CREC - Calle Blesa, 27 - 08004 Barcelona